To be a world class manufacture of quality products at affordable prices with focus on state-of-the-art facilities to maintain sustained long term growth, and to create value for all stake holders.
To improve competitiveness through innovations, cost control & to enhance the market share in domestic as well as international markets.
To produce efficiently and economically in an Eco-friendly manner with due regard to safety, conservation and quality.
To continue to diversify and grow, addressing new products and markets.
E – Excellence in whatever we do
D – Dependable
I – Innovative
B – Business Ethics
L – Leadership all through
E – Environmentally & Socially Conscious